First in a Series
It is the Saturday after Thanksgiving 2016. Families have now come together to discuss the results of the 2016 Unites States of America Presidential Election. Although their may be some "Houses Divided," the United States has a Republican President Elect and a majority in both houses of Congress. Nonetheless, we have a Congress and Country divided. Businessman President-Elect Donald Trump won the majority of electoral votes 290 to Former First Lady, Senator and Secretary of State Hillary Clinton who garnered 232. Secretary Clinton won the popular vote over Businessman Donald Trump 64.4 million to 62.3 million. 2.1 million people more voted for Clinton over Trump.
Many music artists supported Secretary Clinton over Donald Trump. General wisdom speaks of artists wishing more work needs to be done for homeless, hungry, peace, climate, wage inequality, freedom of speech and many social justice issues relative to race, gender, policing, trade, government spending to name just a few. Many argue that all Americans essentially want the same actions taken.
It is just a matter of how to get there and how to get it done.
The music industry is going through its own discovery. A journey that changes minute by minute with the advent of new technologies and the deliverability of content to the market consumer. Spotify appears to be the leader in delivering musical content to the consumer for free or for a monthly subscription. The company is outpacing its competition with data collection used to provide what the consumer wants.
The big winner today in digital advertising is the advent of interactive delivery of content to the consumer as opposed to the consumer searching for what they want. At least, consumers now have both options to their avail. Data allows Spotify to make suggestions to the consumer via information gathered over time (short and long) and also interacting by allowing the consumer to give it a thumbs up or thumbs down. Same feature is provided by Netflix and others. Some people are now migrating away from conventional cable and satellite content deliverability to Netflix and You Tube as their entertainment providers.
Now that the Thanksgiving 2016 dinner conversation has concluded and people are ruminating over their own set of feelings and the reality of the state of the nation, music is still listened and film is still viewed. The winners? The winners are the artists who touch the individuals heart and soul through their work. The individual wins as well. Technology delivers the art. Business sets up the rules, payment and deliverability. How will the new administration, which controls the executive branch, the legislative branch and will have one Supreme Court Justice to appoint immediately, govern the business of of music and art?
Please feel free to provide your comments. They are graciously appreciated. Below, please find an article published in Billboard Magazine prior to the election.
All the best until next time,
Markie Z (@markandrewz)